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With a core belief that everyone deserves a truly special drink to look forward to (whether you’re drinking or not) Botivo challenges the idea that only alcohol makes delicious craft drinks.


With an established Trade setup, we partnered to establish and scale the DTC side of Botivo, on a mission to take ‘the yellow hour’ to the masses.


Working closely with Imme, Kate, Sam and Will, we created a bank of assets to drive intrigue and impulse on first touch. With an automated acquisition sync inplace from Klaviyo to Meta, the goal was to acquire customers profitably.


Once acquired, customers are nurtured with regular email comms and tactical comms to drive engagement and affinity, as well as repeat purchase.

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