Having relied on organic sales for the first phase of brand growth, Civerso needed to get a framework in place that allowed them to grow their brand awareness whilst delivering sales.
Harnessing Lucy’s following, we established a CPA and developed a framework to grow. Timeless jewellery with circularity at its core. Feel good, do good and look good.
Working closely with Lucy and the team, we helped develop a content matrix for testing ad content to increase first time customer revenue as well as LTV.
A combination of Lucy’s followers and owned customer data fuelled Lookalike targeting that meant we were able to decrease the cost of first purchase dramatically. Performance Max was introduced as a new channel to help increase brand exposure and deliver a new stream of first time customers.