Having developed a world first in vegan prawn crackers, Native needed to drive mass awareness and reach vegan and plant based audiences across the United Kingdom.
Online and offline joined up to create a disruptive campaign for a new product launch. Together, we’re changing the snack game for the better, and saving over a million prawns lives in the process.
Working closely with Charlie, Darcy and the Native team, we used lead generation to give us an early adopter audience, driving mass engagement and reach in the process.
Once first time customers were acquired, they fell into a nurture series with the aim of building brand affinity and increasing LTV.