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At the beginning of 2022 we started working with Lucy and Olivia of Renue The Label, delivering sustainable direct to consumer underwear at a fair price.
Working with fabrics that have limited impact on the environment and (more importantly) can be regenerated and renewed, together we’re on mission to change the underwear game for the better.
Working closely with Lucy and the team, we developed a bank of UGC style content to use alongside top of funnel brand assets.
With Meta prioritising in app audiences, we looked to drive brand awareness (and generate data) with video content as an engaging first touch. We then used more authentic people based creative to build trust and drive aspiration.
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