Having successfully secured a permanent listing in Sainsbury’s, Shandy Shack needed to continue to grow and develop their DTC offering to keep building brand awareness and buzz amongst new and existing consumers.
Taking shandy to the masses, Shandy Shack is now available nationwide putting smiles on faces across the UK, delivering a taste of the British countryside with every sip. Cheers.
Partnering with the Shandy Shack team, we developed a bank of content that could be cut into new ad formats. A blend of aspirational can pours and lifestyle settings drove engagement as well as product consideration.
A PR push resulted in an appearance on This Morning with Holly and Phil. We used these assets across paid campaigns to drive down the first time customer cost and build trust in new audience groups.