COMPASS BOX WHISKEY
With a belief that ‘share & enjoy’ isn’t limited to whisky alone, Compass Box are on a mission to make the world of whisky a more interesting place, exploring wherever experimentation takes them.
Having recently been named as the 5th most admired whisky globally, we’re collectively helping drive brand awareness and rate of sale across the U.S. and Europe. By heroing the core range, we're taking people from the whisky curious to whisky connoisseurs.
Working together with Racheal, Hannah and the team, we helped take high impact creative to potential Compass Box enthusiasts, driving mass brand awareness and relevant reach on first touch.
Once reached, warm audiences were shown a combination of educational recipe content, lifestyle imagery and social proof based content through PR and Testimonials to help build trust, drive engagement and importantly, rate of sale.