REAL DRINKS CO.

With a lack of choice in the non-alcoholic sparkling sector, The REAL Drinks Co. developed a sparkling tea with the complexity of a fine wine. With deep distribution, they needed to drive mass reach and sustainable acquisition costs.

Optimising their DTC efforts and retail marketing, together we’re giving those that aren’t drinking a sparkling moment without the compromise.

Working closely with Adrian, Racheal and Robyn, we put a campaign structure in place to deliver a high volume of first time customers at a sustainable cost.

Once first time customers were acquired, they fell into a nurture series with the aim of building brand affinity and increasing LTV.

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