top of page


With a lack of choice in the non-alcoholic sparkling sector, The REAL Drinks Co. developed a sparkling tea with the complexity of a fine wine. With deep distribution, they needed to drive mass reach and sustainable acquisition costs.


Optimising their DTC efforts and retail marketing, together we’re giving those that aren’t drinking a sparkling moment without the compromise.

Real Drinks Co.png

Working closely with Adrian, Racheal and Robyn, we put a campaign structure in place to deliver a high volume of first time customers at a sustainable cost. 


Once first time customers were acquired, they fell into a nurture series with the aim of building brand affinity and increasing LTV.

bottom of page